I Need Some Magic

Although Tom Connellan’s book, “Inside the Magic Kingdom” isn’t new, it is very fresh for the time. The book describes the secret sauce is for the mega amusement company to continue to have loyal customers who come back over and over again and don’t mind paying for the experience. It’s not about adorable creatures, mystical heroes or the most thrilling rides in an amusement park. As a matter fact you can find all of that less than 5 miles away, but the loyal Disney followers pass by it to find the magic. The magic is a state of mind. Everyone’s state of mind – the customers, the employees, the vendors, the creators – everyone.

I would propose that the key’s to Disney’s success that Connellan reveals, apply to just about any business interested in building passionate customer loyalty. The book is chock full of mind shifting ideas. Here are the concepts and just some of the great quotes that might just get you and your teams thinking.

 1. Your competition may not be who you think. “If someone else satisfies customers better than, no matter what type of business, you suffer by comparison.”

2. Pay fantastic attention to detail. “Quality is not about limited possibilities. Quality is about unlimited possibilities.”

3. Everyone walks the talk “Everyone needs to focus on providing what customers want – even people who never come in direct contact with customers”

4. Everything walks the talk “The trick is to turn common sense into common practice”

5. Customers are best heard through many ears. “If you overlook information from employees, you overlook probably the most valuable source of customer information you have.”

6. Reward recognize and celebrate. “People treat customers the same way they get treated.”

7. Everyone makes a difference. “To achieve good teamwork and optimize customer loyalty, you have to break down silos.”

8. Continuous pursuit of excellence. “Just when everyone is saying how great you are is when you’re most vulnerable”

Thanks to Tom Connellan for writing this great instructions guide to bring out the best in others and in business – “Inside the Magic Kingdom.”

Lead on!

I Need to Make A Decision

Having a rising high school senior has provided a new opportunity for our family. College tours and decisions. So many great places with different attributes and qualities. We’ve visited two universities so far and have several others on the schedule over the next 30 days. Apples and Oranges. How can she decide?  Having a Six Sigma/Lean Engineering mom brings a new decision making opportunity to this process as well. We’ve taken the C&E Matrix (Cause and Effect Matrix) to a whole new application. I’m not referring to the Ishikawa Diagram (fishbone) even though some disciplines call the Ishikawa Diagram a C&E Matrix. I’m talking about the decision making tool.

The C&E matrix is typically used to help us narrow a long list of suspected X’s (inputs) down to a more manageable one. For example if a process has dozens of inputs, it would be too difficult to start investigating each one – so instead they get prioritized based on the issue at hand which are categorized by Critical to Quality indicators (CTQ’s).

In my opinion, the reason the C&E is so powerful is that it keeps the emotion/gut in check. So we have put together a C&E Matrix for our daughter’s college decision making. The CTQ’s are what we’re calling “Important Factors”.  These are the things that are important to our her for college journey.  The inputs are the colleges and they are being measured against the CTQ’s she has identified.  The goal is to come up with a “top 3-5” list when we’re done with the circuit.  And then, assuming a standout – start the early application process.

Other rogue ways I’ve used this tool and the benefits:

• Employee hiring – helped me hire a widely diverse workforce with stills targeted to the job’s success factors not just someone like the employee previously in the role. 
• Deciding what family vacation to take – balanced all factors, not just cost and helped us think of options that catered to everyone’s preferences.
• Business investment choices – deciding when to invest in equipment, systems, furniture, office space, etc. is really a matter of two things – positive impact to the customer and positive impact to the revenue plan (of course regulatory factors supersede both). The C&E helps get the ego out of the way.

If you have questions on how to use this tool for your business or personal decision making, please let me know. And if you have used it in a unique or innovative way – share that with the New Day Solutions blog readers too.

Lead on!

Lori

I Need to Love It

Formula for making a living doing what you love:

Your strengths/gifts + Your passions/preferences + a desired product/service* =

A job that is fulfilling, rewarding ($$)  and provide long term vocational satisfaction

In my coaching practice, I often am asked, “How do I know what I those things are?”   Here are a few questions you can answer that will point you in the right direction:

When people say “thank you” you to you – what do they thank you for?  Is it for helping, solving a problem, being compassionate, your creativity . . . ?  This is your is what you are naturally good at – your strengths/gifts.

What things do I naturally do first and what things do I put off?   Do you get energy from talking with people, doing organizational stuff, research, reading/learning, planning, working on that volunteer or service project . . . ?  What you like to do first is what you are naturally drawn to, comfortable doing and/or are passionate about.  In here lies what you love.

What products and services that are similar in the market, and how many providers are there?   If there are very few similar other products/businesses that offer what you love then it probably isn’t a viable business strategy.  There aren’t that many original ideas out there  – but plenty of original ways to  specialize it and make it your own – so if it isn’t thriving already somewhere, it probably wont be.  If it, or something similar, is being sold –  chances are if you are good at it and love it – you’ll be successful at it.

Here is a link to someone who has taken her passion and not only has made it into a thriving business, but is bringing joy into people’s lives every day!  Kathy Shires, Director of Animal Assisted Therapy at the Foundation for Blind Children in Phoenix, Arizona trains Collies to help children who are visually impaired and who are in rehabilitation therapy.  In less than one minute and thirty seconds, you can watch an amazing story featuring her Collies at work.  Her passion and her dogs are making the world a better place, one lick at a time.  Click on this link http://teamk9therapy.com/  go to “interesting videos” – and watch the first one!  Hats off to you, Kathy for sharing your gifts in such a special way.  If you are interested in donating or being a sponsor – contact Kathy through their website. 

• Video Courtesy of KPNX TV Channel 12 Phoenix, Arizona April 27, 2010

*definition of desired product/service – something a customer is willing to pay for!

 To your passion!

Lori

I Need A Good Reputation

Nobody’s making money until someone sells something.  So, who is really responsible for sales?  I would argue that anyone in any position is selling whether they’re asking for the buy or not. People sell loyalty by providing excellent customer service, we sell trust by doing the right thing, we sell product by solving a need/problem – and most importantly we sell “word of mouth and word of mouse” advertizing, good and bad, whenever we interact with a customer or prospect.

We all prefer to buy when we know someone else has already had a good experience. Social media (Twitter, Facebook, LinkedIn) has become a Mecca of resources for recommendations. Just post the question “has anyone ever bought XYZ from ABC?” and see what you get back! And, as human beings we are wired to want to help people succeed who are doing a good job, so we tell people freely when that is true. So there’s the good news – you get to choose.  Create a culture where you/your team consistently provide(s) positive customer experiences and you will get more business  . . .  or not. 

Here’s the scary news – there have been recent studies that found that 84% of consumers will tell someone else about a bad experience, which was up from 67% in 2006. And how easy is it to use email, FB, Twitter, or even the news media to proliferate a public warning? One mouse click away.

Forrester.com recently published a research study where it asked more than 4,500 consumers how often they talk about experiences with companies in twelve industries. It turns out that more consumers talk about good experiences than bad experiences with eight of the industries. Retailers and banks have the most consumers saying good things about them, and credit card providers, health insurance plans, Internet service providers, and TV service providers have the most consumers saying bad things. This negative bias is worst for airlines. As it turns out, Gen Xers and Older Boomers share news about a negative experience most frequently.

All industries and services take heed. More consumers share positive experiences and consumers tell more people about negative experiences.  Here’s the bottom line; people are talking. Whether the experience is good or bad, the consumer is going to tell someone about it. What do you want them saying about you, your product and your company?

I Need 10,000 Hours

Think of the most successful person you know. They’re probably talented, intelligent, and charming. But you may not notice how lucky they are.

Malcolm Gladwell, author of Outliers, uses examples like Bill Gates, creator of Microsoft, Tiger Woods and the Beatles to dispel myths of success. The misconception that being successful relies solely on your gift or talent is invalidated time and time again, and the answers that emerge instead are far more intriguing, complex, and elegant.

Gladwell unravels the idea that successes and failures are totally within us.  It makes sense that we ultimately own resposibility for those outcomes but Gladwell proves that external factors shape our thinking, provide the  opportunities and impact our actions so much that it’s impossible to say you did it all by yourself. Things like parents’ education level, birth place,  residence/living location, and where ancestors 400 years ago lived all have an effect on how the successful get where they are. It’s striking and shocking but the evidence is irrefutable. Random opportunities, blind luck, outside influences, and talent all combine and what materializes as success.

The good news – you can control your success. Hard work is a major component. One of the most powerful arguments Gladwell makes is that it takes 10,000 hours of practice to achieve true greatness. 10,000 hours is a ridiculous amount of time and is almost impossible to reach by yourself. The only way to achieve that kind of practice is through a special program or unique opportunity that will allow you to work that hard for that long. “Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.”(Gladwell, p. 42)

Another wonderful facet to Outliersis how extraordinarily well written it is. Not only are the points gracefully and humorously proven, but the people and places used to support his theories are wonderfully depicted. Even though the characters aren’t the central points of the book, they become three dimensional and I found myself engrossed in their life stories just as much, if not more, as in the unique concepts of success.

I would highly recommend Outliers to anybody trying to reach the top rung of the ladder. As a warning, this book is not a how to guide to becoming the next millionaire or star athlete or rock star. But your new outlook on success and life will make the journey to the top seem much less daunting.